Surprisingly, however, the font did not enjoy much popularity. Gerstner Original clearly took inspiration from the sans-serif “grotesque” font style while also representing something new, as demonstrated by the fluid spaces inside the letters, particularly in the capital B and P and the number 8, and by the strikingly aesthetic implementation of umlauts. “The writing must be legible, but the typography must invite you to read.” He achieved precisely that with the ingenious Gerstner Original – a very modern and highly aesthetic font that was hailed as being “ahead of its time” by Gerstner’s contemporaries. “Writing the medium of communication, and typography the packaging,” he wrote. Gerstner had dealt with typography in depth during his career – an obvious subject for a graphic designer and ad man who created harmonious image and text concepts for his clients. Gerstner Original: Who's the rightful owner of this Swiss typeface? Languages FOGE: Federal Office for Gender Equality.Swissmedic: Swiss Agency for Therapeutic Products.MeteoSwiss: Federal Office of Meteorology and Climatology. ![]()
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